According the latest research commissioned by TRUSTe, companies are currently investing millions in privacy.
As the number of data breaches in the U.S. reached new heights in 2014, companies are making privacy a company-wide priority to build trust with their consumers and alleviate compliance and brand risks.
An independent survey commissioned by TRUSTe of 200 privacy professionals at companies with more than 1,000 employees provided the following highlights:
- 30% of organizations claimed that their company budgeted more than $1 million in privacy in 2014
- Nearly 4 out of 10 (39%) cited that 21 or more individuals in their organization are currently involved in privacy initiatives as their primary responsibility
- 7 out of 10 (71%) noted that data privacy management was “very important” or “important” to their company
- The budget for privacy management initiatives spanned across six different departments including Marketing, Compliance, Legal & Security/IT
As the budgets to fund privacy initiatives continue to rise and now span across multiple business units, privacy investment is clearly becoming an important company-wide focus for organizations in 2015, said Chris Babel, CEO, TRUSTe.
Webinar: Privacy Priorities for 2015 – Leading the Pack
Are you wondering what your competitors are spending on privacy and how your company should prepare for 2015? Join TRUSTe’s Chris Babel, IAPP’s Sam Pfeifle and Merck & Co., Inc’s Hilary Wandall on December 16th at 9am PT for a webinar titled Privacy Priorities for 2015: Leading the Pack to hear privacy priorities for 2015.
By attending, you will:
- Review IAPP & TRUSTe data for privacy staffing, organizational structure and budget
- Understand your peers’ priorities for privacy investment in 2015
- Hear ways to differentiate your business through privacy best practices
- Gain the data and insight to evaluate your own program plans and advocate for the budget, tools and internal relationships you need
Register today! To learn more about our recent survey of 2015 privacy predictions, read the press release.