Sep
02
2015

Registration Now Open for ‘EU Data Protection 2015 – Regulation Meets Innovation’

EUDataProtection2015

EUDataProtection2015

Today, registration opens for “EU Data Protection 2015 – Regulation Meets Innovation,” which will take place in San Francisco on Dec. 8. Check out details on the new event website and book your seat today at www.truste.com/eudatap.

The conference brings together thought leaders in privacy, security and regulation to address the changes in the proposed European General Data Protection Regulation and the business impact. The proposed Regulation represents the most significant development in global data protection law in the last 20 years.

The event is timed to coincide with the conclusion of the negotiations of the EU GDPR. It will take place at Bespoke, in downtown San Francisco, from 8 a.m.- 6 p.m.

Speakers include:

  • John Bowman, Senior Principal, Promontory & Former UK Negotiator for EU GDPR
  • Dennis Dayman, Chief Privacy & Security Officer, Return Path
  • Josh Harris, Director of Policy, TRUSTe
  • Barbara Lawler, Chief Privacy Officer, Intuit
  • Phil Lee, Partner & Head of US Officer, Fieldfisher
  • Robert Stankey, Partner, Davis Wright Tremaine,
  • Christian Wiese Svanberg, Attorney-at-Law, Plesner, & Former Danish Negotiator for EU GDPR
  • Hilary Wandall, AVP Compliance & Chief Privacy Officer, Merck & Co., Inc.
  • Tom Widgery, Director of Privacy and Information Security Governance, SVB Financial Group
  • Jack Yang, Associate General Counsel, Vice President, Head of Data Use and Privacy, Visa Inc.

Thank you to our launch sponsors and partners Davis Wright Tremaine LLP, National Cyber Security Alliance, Online Trust Alliance and Trunomi.

If you’re interested in speaking or sponsoring this event, please contact Eleanor@truste.com.

 

Sep
01
2015

September Spotlight: Live Demos, Privacy Webinars, IAPP Privacy. Security. Risk. 2015

SeptemberSpotlight

SeptemberSpotlight

September 10, 10-10:30 a.m., PDT

Live Demo: Ads Privacy Compliance Technology

Enforcement of DAA principles on interest-based advertising over desktop has been in force for a while now, but mobile enforcement starts Sept. 1. If you leverage interest-based advertising, you’ll need to have the following in place for both desktop and mobile environments across all devices. Learn more about mobile ad compliance in this live demo webinar.

Register here.

 

September 14- 16

InfoGovernance Exchange

Maryland

TRUSTe is solution provider at this two-day event that attracts senior executives working in data privacy, governance and related fields. Attendees will connect with their peers and have the opportunity to attend numerous strategic information sharing sessions, one-to-one meetings and discussions.

Request an invitation here.

 

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Aug
31
2015

End-of-Month Recap: What You May Have Missed [August]

Privacy

At the end of each month we’ll compile a list featuring some of the most informative and interesting privacy blog posts to let you know what topics are driving the privacy agenda this month.

Privacy

This month on the blog we covered data breaches, ‘Right to be Forgotten,’ and the new IoT Trust Framework, among other topics. This was the second month of our new series featuring the leading players in the Privacy Ecosystem. Check out the list below for some of the most popular blog posts this month:

 

New IoT Trust Framework Addresses Privacy Risks & Guidelines

On Aug. 11, the Online Trust Alliance released its Internet of Things Trust Framework to address IoT privacy and security risks. The Framework provides guidelines for IoT manufacturers, developers and retailers to follow when designing, creating, adapting and marketing connected devices in two key categories: home automation, and consumer health and fitness wearables.

 

Popular Webinar Tackles How Privacy Practices Can Help Prepare for a Data Breach

In this blog post, we introduce our first webinar teaser video. You’ll be seeing more of these short clips in future blog posts. The idea is to let visitors to the blog watch a minute of blog content before downloading the full version.

 

13 Companies Settle with FTC for False US-EU & US-Swiss Safe Harbor Claims

On Aug. 17, 13 companies settled with the Federal Trade Commission (FTC) for falsely claiming they were certified and in compliance with the US-EU or US-Swiss Safe Harbor Framework. Compliance with the Framework means companies must follow established requirements for meeting adequacy standards to transfer customer or employee data from the EU or Switzerland to the U.S. Then, companies must self-certify with the Department of Commerce. The self-certification needs to be renewed annually.

 

Survey Compares American and British Opinions on the ‘Right to be Forgotten’

This blog post coincided with the release of a new survey about the ‘Right to be Forgotten.’ Both American and British adults were asked their thoughts about this ruling and the results were interesting. While more British online adults (44%), than American online adults (29%), think that the ‘Right to be Forgotten’ ruling allows for censorship, both American and British adults’ responses were similar when it came to what type of data they would request removed from company databases.

 

This month in the Privacy Ecosystem series:

Meet the Leading Players in the Privacy Ecosystem: Craig Spiezle, Executive Director & President, Online Trust Alliance

Meet the Leading Players in the Privacy Ecosystem: Daniel J. Solove, Founder, TeachPrivacy

Meet the Leading Players in the Privacy Ecosystem: Gabe Totino, President & CTO, AssertID

 

What else would you like to read about on the TRUSTe blog?

Aug
27
2015

Survey Compares American and British Opinions on the ‘Right to be Forgotten’

Right to be Forgotten

Right to be Forgotten

It can be a thin line between censorship and human rights – at least, according to the opinions of online Americans and British Internet users in a recent survey about the ‘Right to be Forgotten’ ruling.

The ‘Right to be Forgotten’ ruling stipulates that “individuals have the right, under certain conditions, to ask search engines to remove links with personal information about them. This applies where the information is inaccurate, inadequate, irrelevant or excessive for the purposes of the data processing.”

According to a new survey by TRUSTe, 69% of American online adults say that the ‘Right to be Forgotten’ is a human right, while slightly fewer British Internet users – 64%, say the same.

The survey showed feelings of American Internet users compared with British Internet users are slightly different when it comes to the practicality of the ‘Right to be Forgotten’ – while 24% of British Internet users think the ruling is not practical, only 16% of Americans say the same. An even greater difference is how people in Britain feel about the impact of the ruling on censorship. When asked if they think the ‘Right to be Forgotten’ ruling allows for censorship, 44% of British online adults said “yes” while only 29% of Americans felt the same.

However, the results were quite similar when it came to questions about what type of information they would request removed from company databases. Fifty-two percent of Americans and 55% in Britain said they would request to have their phone number removed, followed by their address (41% of Americans, 34% of British Internet users).

You can read the full U.S. press release here and the U.K. press release here.

Aug
26
2015

TRUSTe Hosted Reception for APEC’s Data Privacy Subgroup

fort bonifacio skyscrapers manila

CebuEvent8

On August 26th, TRUSTe hosted a welcome reception for the Asia Pacific Economic Cooperation’s (APEC) Data Privacy Subgroup (DPS) at the Marco Polo Hotel in Cebu, Philippines.

The semi-annual meeting of the DPS is taking place on the margins of APEC’s Third Senior Officials meeting during the Philippines APEC host year. APEC is a regional economic forum established in 1989 to leverage the growing interdependence of the Asia-Pacific region. APEC’s DPS developed the Cross Border Privacy Rules (CBPR) system in 2006 to build consumer, business and regulator trust in cross border flows of personal information.

To date, TRUSTe is the only recognized Accountability Agent to certify organizations as compliant with this standard. For further information visit http://www.truste.com.

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Aug
21
2015

Privacy Meetup Event: ‘Breach Considerations, Communication Best Practices’

PrivacyInnovationBreachMeetup

PrivacyInnovationBreachMeetup

Join the Privacy Innovation & Technology Group on August 25th from 6-8 p.m. at the TRUSTe US offices, located at 835 Market Street, Suite 800 San Francisco.

The title of this event is “The New Normal: Breach Considerations & Communication Best Practices.” You can register for the event through Meetup.com.

The guest speaker is Sofia Mata-Leclerc, Director of Brunswick Group. She advises clients on a range of corporate reputation issues, specializing in corporate positioning, profile-raising and crisis communications. Read more about Sofia by visiting the Privacy Innovation & Technology’s Meetup page.

The schedule for the event is as follows:

6-6:30 p.m. – Kick back and make nice with privacy professionals
6:30-7:30 p.m. – Communicating in “The New Normal”: Breach Considerations & Consideration Best Practices
7:30-8 p.m. – Continued networking

If you’d like to join this Meetup group to be alerted of future events, click here to be taken to the group’s Meetup page.

 

Aug
19
2015

Meet the Leading Players in the Privacy Ecosystem: Gabe Totino, President & CTO, AssertID

gabe_blog

gabe_blog

Over a hundred organizations are responsible for shaping the future of data privacy. In this new series we’ll profile some of the organizations that are helping to shape the massive privacy ecosystem through the eyes of the professionals that work there and learn more about their perspectives on privacy. 

What is your organization’s role in the privacy ecosystem?

AssertID provides a web-based self-serve consent platform for consumers, educators and businesses. The platform coordinates the consent process ensuring compliance with regulations such as COPPA and FERPA. It promotes transparency between the parties and encourages the use of best-practices so that businesses can act responsibly and consumers can have a degree of control in their online privacy.

 

What key goals/issues is your organization focused on tackling?

Consumers need to trust that their privacy is not being undermined when online. Businesses need to know that they can get access to information that is integral to providing their service. Our goal at AssertID is to create an effective communication & control channel between the consumer and the provider so that the consumer becomes engaged in privacy matters, and the provider has an opportunity to earn the consumer’s trust and business. We are currently concentrating on facilitating compliance with the COPPA and FERPA laws and engaging parents and educators with the goal of protecting children’s online privacy. This provides us with a good starting point to raise awareness about online privacy and get consumers to become more involved in protecting their privacy while online.

 

How have your organization’s goals/focus changed over the years to address evolving technologies or challenges?

Our focus has not changed considerably over the years. The goal remains the same – to be a catalyst in a movement where businesses become more responsible and open about their practices and consumers become more savvy about their privacy. To that end, we continue to keep abreast of new challenges that businesses face with compliance and continuously evolve the platform to remove any roadblocks they might present.

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Aug
18
2015

Popular Webinar Tackles How Privacy Practices Can Help Prepare for a Data Breach

Education concept: Knowledge Transfer on keyboard background

The most recent webinar in TRUSTe’s Privacy Insight Series drew a phenomenal response. Clearly, there’s a ton of interest in how good privacy practices can help manage (sometimes inevitable) data breaches.

The webinar titled, “How Good Privacy Practices Can Help Prepare for a Data Breach” is the first webinar in our Fall/Winter Privacy Insight Series. Speakers included Dr. Larry Ponemon, Chairman and Founder of the Ponemon Institute; Joanne Furstch, Director of Product Policy at TRUSTe; and Mary Westberg, Sr. Compliance Paralegal at SanDisk. Each presenter brought their own set of expertise to the discussion.

Webinar1

If you follow our blog and receive the TRUSTe newsletter, you’re probably well aware of our Privacy Insight Series. The Series consists of webinars with top privacy experts who discuss the major privacy issues of today.

Watch this 2-minute video to get an idea of this webinar’s content.

Click here to view the full webinar. To register for future webinars visit truste.com/insightseries.

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