TrustArc Blog

TrustArc Participates at EDAA Summit 2017 in London

December 12, 2017

TrustArc was pleased to participate at the annual conference of the European Interactive Digital Advertising Alliance (EDAA) in London on November 28, 2017.   The conference brought together more than 200 stakeholders from the digital advertising ecosystem, including brands, agencies, DSPs/SSPs/DMPs, publishers, and various other ad industry members, to discuss policy and business opportunities in promoting transparency and consumer control in advertising.   As a longstanding partner of the EDAA—and its U.S. and Canada counterparts, the DAA and DAAC, respectively—TrustArc enjoyed seeing familiar faces and taking part at the beautiful Renaissance Hotel – St. Pancras venue to absorb a day’s … Continue reading TrustArc Participates at EDAA Summit 2017 in London

Privacy Advisory: Privacy and Data Security in Mergers & Acquisitions

December 11, 2017

Privacy and data security considerations, far from being relevant solely for international data transfer or data breach reasons, have come to play a central role in today’s mergers and acquisitions (M&A) landscape — for buyers and sellers alike. There are several practical privacy and data security considerations that companies should keep in mind during the mergers and acquisitions process. Each phase of the merger and acquisition process has its own specific considerations. The following are examples from each of those phases discussed in the Privacy Advisory: Privacy and Data Security in Mergers & Acquisitions. I. Pre-M&A Planning and Internal Strategy/Objectives … Continue reading Privacy Advisory: Privacy and Data Security in Mergers & Acquisitions

Meet the TrustArc Privacy Experts Series – Paul Iagnocco

December 07, 2017

Paul Iagnocco Senior Privacy Consultant What drew you to privacy and how many years have you been in the privacy space? Two things drew me to privacy. First, the “Internet of Things”; second, I have watched my children grow up with a lack of attentiveness to privacy in their personal lives – they’re so willing to share private details on social media, etc.  I realized that data is at the center of all of it, and I knew it was going to be a fascinating new future. Unchecked, data can have ramifications on personal privacy. I went to an IAPP conference where I realized … Continue reading Meet the TrustArc Privacy Experts Series – Paul Iagnocco

TrustArc Helps Brands Demonstrate Regulatory Compliance & Build Trust

December 05, 2017

In a recent article, DealCrunch provided a thorough review of TrustArc, its history, and the benefits it provides to clients. The following highlights are excerpts from that article. In addition to helping clients around the globe meet certification requirements for frameworks such as Privacy Shield and APEC, the Assessment Manager module was introduced in 2015 to give companies a systematic way to check on the privacy implications of a certain action and then have the tools to respond. “It gives companies the ability to automate privacy risk assessments in-house,” said Dave Deasy, SVP Product & Marketing. As internet privacy and security come … Continue reading TrustArc Helps Brands Demonstrate Regulatory Compliance & Build Trust

December Event Spotlight: GDPR Privacy Workshop, Demonstrating Compliance GDPR webinar, GDPR Readiness Summit

December 01, 2017

  TrustArc GDPR Privacy Workshop December 6 Dallas, TX It’s the last GDPR Privacy Workshop of 2017! The GDPR Privacy Workshops are free events that feature informative discussions, case studies and practical solutions to achieve GDPR compliance. Topics discussed will include Data Mapping, Building a Record of Processing (Article 30 Reports), Ongoing Risk Assessments & DPIAs and GDPR HR Data Considerations. Stay tuned for the next round of Workshop dates for 2018 in the coming days. > Learn more about the GDPR Privacy Workshops today _____________________________________________________________________________________ Demonstrating Compliance & the Role of Certification Under the GDPR December 6 @ 9:00 am – … Continue reading December Event Spotlight: GDPR Privacy Workshop, Demonstrating Compliance GDPR webinar, GDPR Readiness Summit

Global Businesses of All Sizes Selecting TrustArc to Address Cookie Consent Compliance

November 29, 2017

Much of the focus around preparing for the upcoming GDPR deadline has been around some of the new requirements, such as Data Protection Impact Assessments (DPIAs). While resources must be dedicated to meeting these new requirements, organizations should also keep in mind compliance with cookie consent requirements. Clients of all sizes across a wide range of industries and geographies continue to select TrustArc to help them address cookie consent requirements.  A sampling of recent launches include: US based international clothing retailer SaaS based CRM provider EU based global insurance company  Multinational food producer World renowned toy manufacturer Several leading hospitality … Continue reading Global Businesses of All Sizes Selecting TrustArc to Address Cookie Consent Compliance

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