May
21
2015

Ad-Funded Internet Community to Convene at Upcoming DAA Summit

Manhattan skyline

Manhattan skyline

The Digital Advertising Alliance will host its 3rd annual summit on June 2 in New York. At this all day event, DAA participants can engage in discussions about innovation in the ad-funded Internet community as well as listen to presentations and panels from industry thought leaders.

Special guest, FTC Commissioner Terrell McSweeny, will discuss key topics related to the DAA program.

From TRUSTe, CEO Chris Babel will be attending and Patricia Neuray, VP of Sales, will speak on a panel titled, “Publishers’ Roundtable – Delivering Value in Audience Engagement with Transparency & Control.” Along with Patricia, other speakers on the panel are Michael Hauser, Assistant General Counsel, Turner Broadcasting System; Kyle McCarthy, Co-Founder and Editor, Family Travel Forum; and Sal Tripi, Assistant Vice President, Digital Operations & Compliance, Publishers Clearing House and PCH.com.

Other topics that will be covered at the DAA Summit include:

  • Key trends in the multi-screen digital ad marketplace and how companies participating with the DAA will adapt enhanced transparency and control to meet consumer expectation.
  • Reaching audiences across devices and how non-cookie technologies can be addressed through industry self-regulation.
  • Accountability under self-regulation in 2015, including the DAA Programs’ plans for expansion of compliance to include the mobile guidelines later this summer.
  • Building trust, vertical-by-vertical, featuring use cases on the ROI of self-regulation across a variety of fields.
  • Scaling Self-Regulation Across Borders, you’ll hear from the DAA’s global partners about how the DAA Icon can successfully be leveraged across international marketplaces.

TRUSTe is a DAA approved AdChoices icon provider. The icon gives users the ability to manage data collection and advertising preferences in both desktop and mobile environments. TRUSTe was an early DAA compliance pioneer and has worked with hundreds of ad ecosystem clients and partners to serve more than 60 billion icons each month.

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across the online advertising industry, providing consumers with enhanced transparency and control. The DAA icon is served globally more than one trillion times each month.

The DAA is an independent non-profit organization led by advertising and marketing trade associations.

So far, we’ve witnessed self-regulations flourish in the privacy space while at the same time allowing innovation to continue.

Join us for the upcoming DAA Summit in New York! Register here.

May
20
2015

IoT Privacy Summit: Smart Cities

IoT 2015

Leading up to the second annual IoT Privacy Summit on June 17 we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

cep_tel_3d_isometric_giden

The cities of the future are almost here. Connected technology is not just for wearable devices — it can also be utilized to increase the efficiency of cities and streamline the lives of citizens.

Envisioning a smart city might make you think of modern architecture but connected technology will do so much more than make a city look advanced. Smart water and energy systems will be key in launching a smart city. Smart LED streetlights will provide better energy efficiency. And innovators are currently brainstorming ways the average citizen can connect with and utilize this data to improve their lives.

However, as we move toward the connected cities of the near future it’s important to keep privacy in mind. In one TRUSTe survey about data collection and consumer awareness, only 20% of respondents said they believe the benefits of smart devices outweigh any privacy concern about their personal information. Clearly, consumers need to be assured that their privacy will be respected before the IoT can truly flourish.

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May
15
2015

IoT Privacy Summit: Self-Regulation & IoT Panel

IoT 2015

Leading up to the second annual IoT Privacy Summit on June 17 we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

IoT 2015

 

No one knows for certain the exact impact big data will have on the future of privacy, or how the government might respond to big data’s exponential growth. However, privacy experts and thought leaders can provide some educated insight into what we might be able to expect.

The panel titled, “Can Self-Regulation Meet Privacy Challenges of IoT?” at the upcoming IoT Privacy Summit 2015 at 11:30 a.m. on June 17, will examine the thin line policymakers must walk between protecting consumer privacy and not hindering innovation. For instance, the auto industry’s recently developed Privacy Principles will be discussed in order to explore how self-regulatory rules can strike the right balance between protecting privacy and preserving innovation in the IoT.

Speakers include:

  • Nancy Libin, Partner, Wilkinson Barker Knauer, LLP; former Chief Privacy and Civil Liberties Officer of the U.S. Department of Justice
  • Alex Reynolds, Director and Regulatory Counsel, Consumer Electronics Association (CEA)
  • Justin Brookman, Director Consumer Privacy, Center for Democracy & Technology
  • Hilary Cain, Director Technology & Innovation Policy Toyota Motor North America, Inc.
  • Nithan Sannappa, Senior Attorney, Federal Trade Commission

“Earlier this year, the Federal Trade Commission issued a report on the Internet of Things in which it stated clearly that it did not recommend IoT-specific legislation at this time,” said Nancy Libin,Partner, Wilkinson Barker Knauer, LLP; former Chief Privacy and Civil Liberties Officer of the U.S. Department of Justice, who is speaking on this panel.” Congress appears similarly inclined to allow the market for IoT products and services to unfold before addressing any privacy and security issues through legislation. Current laws provide protection for consumers who adopt IoT products, and if companies incorporate data privacy and security features into their IoT products during development, they may obviate the need for any other regulation in this space in the future.”

Register now for the IoT Privacy Summit 2015.

May
14
2015

Meet TRUSTe: Andrew McDevitt, Senior Privacy Consultant

Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. This week’s Meet TRUSTe post will introduce you to one of our privacy consulting team members. 

andrew_blog

Name: Andrew McDevitt

Job Title: Senior Privacy Consultant – CIPM, CIPP/E/G/US

How long have you been a consultant at TRUSTe? I have been with the company for 9 months.

Tell us about your role at TRUSTe. I serve on an excellent team of privacy consultants that work with our diverse clients to help them address specific data privacy compliance and risk challenges. I spend a lot of my time working with clients on projects focused on employee data privacy, especially in the context of the U.S. Department of Commerce’s EU/Swiss Safe Harbor Program. I also work on education and healthcare oriented privacy engagements and serve as a subject matter expert to support our Data Privacy Management Platform (DPM Platform) product development team.

Tell us about your background in privacy and why you decided to get CIPP certified? Over the past 17 years, I’ve worked in US federal and state government relations roles within the business process outsourcing and software industries with a special focus on employee management related compliance and risk matters. Given the tremendous amount of employee level data that some of my previous employers managed on behalf of other organizations, the advances in technology I was observing and the growing data breach events being reported by the press in all business sectors, I became extremely interested in data privacy issues. In 2011, I earned the CIPP/US certification. Over the course of the following three years, I also took and passed the CIPP/E, CIPP/G and the CIPM exams with the intent of transitioning into the data privacy consulting world. I essentially made the decision that I wanted to dedicate the rest of my career to helping various organizations establish or improve their privacy practices and risk postures. This is because I think privacy is one of the biggest global public policy issues of our time.

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May
13
2015

New Trust Framework to Address Privacy & Security Challenges of Connected Devices

PrivacyDataSecurity

PrivacyDataSecurity

The Online Trust Alliance (OTA), announced today that it’s welcoming experts to join the working group creating a trust framework for the security, privacy and sustainability risks of the Internet of Things (IoT) devices. The framework will be presented in a special panel at TRUSTe’s IoT Privacy Summit 2015 on June 17 in Menlo Park, Calif.

The framework will initially focus on connected home and wearable/fitness technologies. It reflects input from a consortium of leaders in both the private and public sectors — including the security and privacy community, app developers, manufacturers and international retailers. This working group builds on and expands the scope of the IoT Privacy Tech Working Group announced at the first TRUSTe IoT Privacy Summit last year.

Initial goals of the framework include:

  • Aiding consumers with the ability to make purchasing decisions based on vendors’ commitment to privacy and security.
  • Provide manufacturers and developers with guidance on how to adopt privacy and security best practices.
  • Provide offline and online retailers with criteria for making product purchasing decisions.
  • Encourage collaboration in the industry.

The next full working group meeting is on June 16 in Mountain View, Calif. To register to attend, click here.

You can hear more about this work by attending the TRUSTe IoT Privacy Summit. Register here.

 

 

May
08
2015

Here’s What You May Have Missed at European Data Protection Days, and TRUSTe’s Roundtable in Berlin

EDPD1

EDPD1

This week began with the 5th annual European Data Protection Days that serves to bring privacy specialists, government officials and thought leaders from all over the world together in Berlin to discuss the key issues in data privacy management. The two-day event earlier this week (May 4th and 5th) took place at the Pullman Berlin Schweizerhof hotel in Berlin. On the 5th, TRUSTe hosted a Roundtable as part of our successful Privacy Insight Series that provides a more intimate environment for top privacy leaders to discuss current privacy challenges.

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May
07
2015

Join the Upcoming IoT Tweet Chat on May 13 at 12 p.m. PDT

Tweet megaphone concept

Tweet megaphone concept

You’re invited to join a Twitter discussion about the privacy implications of smart home automation on May 13 at 12 p.m. PDT/ 3p.m. EDT. Use the hashtags #IoTPrivacy and #ChatDPD to participate. And, of course, tweet @TRUSTe as well!

Senior Privacy Consultant at TRUSTe, Debra Farber (@TRUSTe), will join experts from other organizations including the National Cyber Security Alliance and the National Consumers League in the conversation.

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May
06
2015

Meet TRUSTe: Patricia Neuray, VP Global Sales

patricia_blog

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.   

patricia_blog

Name: Patricia Neuray

Job Title: VP Global Sales

How long have you worked at TRUSTe? 3 years

Tell us about your role at TRUSTe. I oversee our global efforts for new sales and renewals for our existing products such as assessments, certification and technology solutions, as well as our new Assessment Manager module for our Data Privacy Management platform. My team primarily focuses on large global organizations that have challenges dealing with a constantly evolving privacy landscape –both within the U.S. and around the world.

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