Mar
04
2015

Meet TRUSTe: Jannette L. Cabardo, Data/Database Analyst – Lead

jannette_blog

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

Name: Jannette L. Cabardo

Job Title: Data / Database Analyst – Lead

How long have you worked at TRUSTe? Almost 3 years

Tell us about your role at TRUSTe. When I started, my role was to maintain TRUSTe’s tracker metadata. It started as a one-man team. Initially, I mined, evaluated and rated trackers to determine who those entities were, their behaviors and their risks in order to assess companies’ OBA privacy practices. The Tracker Database, which holds the tracker metadata, is now integrated into TRUSTe’s Website Monitoring solution, which enables companies to see what trackers are active on their websites. This tool helps identify possible data leakage.

As the role evolves and the team grows, we will be handling and supporting other TRUSTe databases, such as privacy policy information database and vendor management data.  We need to maintain the integrity of those databases because accuracy is very vital to support our products.

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Mar
04
2015

New Automated Assessment Manager Privacy Tool Now Available

DPMP Blog Image

We’re excited to announce that our automated privacy assessment tool, Assessment Manager, is now generally available for businesses after a successful beta program. This new module, part of our Data Privacy Management Platform, will reduce man-hours needed for privacy assessments and streamline the entire process.

We recently released our Privacy Assessments Benchmarking Study, which found that large enterprises typically conduct 59 Privacy Impact Assessments (PIAs) each year. These assessments take 285 hours each! The Assessment Manager tool was created to greatly reduce the effort and hours required to conduct each assessment, as well as improve the quality and efficiency of internal privacy programs.

Also announced today, the expansion of our Privacy Content Library as a result of a new partnership with Unified Compliance Framework (UCF) to include more than 800 IT compliance controls based on international regulatory requirements, standards and guidelines.

To learn more about the Assessment Manager, click here or watch the video. Read the press release here.

Get an in-person demo of our new Assessment Manager tool by stopping by the TRUSTe booth (#115) at the IAPP Global Privacy Summit this week in Washington, D.C. or call 1-888-878-7830.

Mar
02
2015

March Monthly Spotlight – Mobile World Congress, IAPP Global Privacy Summit, Webinars & More!

PrivacyInsight

  • March 2

“A Question of Trust” Roundtable 

Barcelona

TRUSTe is delighted to be joining AdTruth at their Privacy Roundtable supported by IAB Europe during Mobile World Congress (MWC). The roundtable, titled “A Question of Trust,” will aim at improving the relationship between brands and consumers by identifying and addressing the most important questions relating to consumer confidence online, including privacy. Guests will convene on the “Beyond the Sea” yacht in the Barcelona Royal Yacht Club.

Join the debate and complete the questionnaire here.

  • March 2-5

Mobile World Congress 2015

Barcelona

TRUSTe will be an exhibitor at this year’s Mobile World Congress. Come meet the team at the TRUSTe booth in Hall 8.1, App Planet Stand H15. The conference runs March 2-5.

Register here.

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Feb
27
2015

Privacy Roundtable at Mobile World Congress

Beyond the Sea

As our connection with our devices becomes more personal, the data collected more powerful, and the legislative framework more complex, the saying “trust takes years to build and seconds to break” has never been more relevant for digital marketers and their audiences.

TRUSTe is delighted to be joining AdTruth at their Privacy Roundtable supported by IAB Europe on Monday, 2nd March during Mobile World Congress (MWC). The roundtable, titled “A Question of Trust,” will aim at improving the relationship between brands and consumers by identifying and addressing the most important questions relating to consumer confidence online, including privacy. Guests will convene on the “Beyond the Sea” yacht in the Barcelona Royal Yacht Club.

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Feb
27
2015

End-of-Month Recap: What You Might Have Missed

Privacy

At the end of each month we’ll compile a list featuring some of the most informative and interesting privacy blog posts to let you know what topics are driving the privacy agenda this month.

This month we touched on a number of topics — from COPPA to APEC and global privacy laws. There’s always a new development in the privacy space. See below for some of the top posts from this month.

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Feb
27
2015

Websites Not in Compliance with Cookie Directive Could Face Fines Post-Sweep

Keyboard Illustration Compliance

By Eleanor Treharne-Jones, CIPP/E, Director, EMEA & Global Communications

Results from the recent EU Cookie Sweep have now been released. The sweep was conducted last September by European data protection authorities from the UK, Denmark, Czech Republic, France, Greece, the Netherlands, Spain and Slovenia to determine how many popular websites are compliant with the EU Cookie Directive. The data protection authorities completed the review of 478 popular websites and found that not enough notice and valid consent is being given to visitors.

The sweep, led by the UK’s Information Commissioner’s Office (ICO), found that UK. websites place 44 cookies on a first visit, higher than any other country surveyed (the average is 34). However, UK websites provide more information than any other country surveyed — highlighting the importance transparency plays with regard to consumer trust.

According to one survey from Ipsos MORI, more than half of consumers in Great Britain, France, Germany and the Netherlands expect advertisers to comply with the EU Cookie Directive.

The sweep also uncovered:

  • 26% of websites provide no notification that cookies are being used. Of those that do provide notification, 50% merely inform users that cookies were in use without requesting consent.
  • Only 16% of the sites give users a granular level of control to make their cookie choices freely and refuse the use of cookies.
  • The expiry dates for cookies are often excessive; the investigation detected some which will not expire until Dec. 31, 9999 (8,000 years in the future!).

This recent sweep indicates that many website operators have put in place solutions to comply with the Cookie Directive. But the potential for further enforcement and possible fines is still very real. In France, the Netherlands and other European countries companies are rushing to implement solutions to comply since regulatory agencies have shown they are ready to fine companies that don’t abide by the rules. Often, the biggest hurdle for companies is compliance. With so many approaches to data privacy implementation across European markets, compliance can be both complicated and time consuming for internal teams to take on.

The EU Cookie Directive was introduced on 26 May 2011. The Directive requires that companies provide clear information about how cookies are used on websites and give visitors the option to have non-essential cookies placed on their device.

More information about complying with EU Cookie Directive can be found here.

Feb
25
2015

Meet TRUSTe: Heather Dorso, Director, Enterprise Solutions & TRUSTed Download Program

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Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

Name: Heather Dorso

Job Title: Director, Enterprise Solutions & TRUSTed Download Program

How long have you worked at TRUSTe? 10+ years (Started in August of 2004). In 2004 TRUSTe had two sales people; I was hired as the 3rd sales person and brought on to grow our small business segment. After a few years, I began working with our VP of Product to help create and run the TRUSTed Download Program, a certification of downloadable software. I am now part of a 25 person global sales team managing our TRUSTed Download Program and a number of our enterprise clients.

Why did you get CIPP certified? IAPP introduced the first professional certification offered in information privacy back in 2004. Many of my privacy colleagues were obtaining the certification and I felt that being in a sales development role, having my CIPP/US credentials would lend more creditability when discussing privacy with my clients. Those familiar with CIPP knows it means you’ve gained a foundational understanding of privacy and data protection law and practice. I have found my CIPP/US credentials invaluable and highly recommend it to anyone touching privacy. There are now a variety of different certifications the IAPP offers. I am currently studying for the CIPM, which I plan on taking this spring.

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Feb
20
2015

Privacy in Practice Spotlight: Rachel Glasser

RachelGlasser2

TRUSTe’s mission is to power privacy compliance and trust, but we are not alone. This mission takes a highly dedicated expert village. Which is why we work closely with professionals at organizations around the world to jointly solve emerging privacy challenges.

Earlier this year, privacy expert Rachel Glasser was appointed as the Director of Privacy and Partner Activation at GroupM, the largest media investment company in the world. Glasser’s hire highlights the growing focus companies have toward data privacy management.

TRUSTe interviewed Glasser about her role at GroupM, emerging privacy threats and what she thinks most people would find surprising about data privacy.

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