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TRUSTe finds extensive number of Third Parties on Kids sites – What this means for COPPA Compliance

Tony Berman Sr. Product Manager | TRUSTe As most website operators know, the updated COPPA Rule goes into effect July 1, 2013. Included in the update comes an obligation to clearly list all third party operators who collect personal information along with their name and contact information. With this in mind, earlier this month I used …

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Digital Leaders AdTruth, Pubmatic and TRUSTe Design Mobile and Desktop Privacy Technology Solution

Today, AdTruth, Pubmatic and TRUSTe jointly announced the creation of a new privacy technology solution to provide consumer choice when using online interest-based advertising (OBA) dependent on technologies other than cookies – from desktop to mobile. As more consumers use devices to access the web, and more consumers use free or discounted services funded by …

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EDAA rolls out pan-European consumer education campaign on OBA

The European Interactive Digital Advertising Alliance (EDAA) has launched the first phase of its pan-European consumer awareness campaign today in the UK – with the aim of providing information about Online Behavioural Advertising (OBA), or interest based advertising, to empower internet users across Europe. This “Unzipped” campaign, funded and coordinated by EDAA with the support …

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MMA hosted, co-presented with Marketo – Maximizing Brand Trust and Reducing Corporate Liability: Protecting Customer Data Is Your Responsibility

Danielle Jennings Product Marketing Manager | TRUSTe @DanielleKokusai Protecting the privacy rights of users, and continuing to deliver transparency, is critical to any business. When privacy is breached, this not only affects business operations, but also your end-users and their trust in you. If customer data is leaked or exposed to unauthorized third parties across your …

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TRUSTe Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

TRUSTe is pleased to have made the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for the third year. The honor roll distinguishes companies that have demonstrated exceptional data protection, privacy and security in an effort to better protect their customers and brand. OTA, a nonprofit organization that works collaboratively with industry leaders to …

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TRUSTe finds extensive number of Third Parties on Kids sites – What this means for COPPA Compliance Digital Leaders AdTruth, Pubmatic and TRUSTe Design Mobile and Desktop Privacy Technology Solution EDAA rolls out pan-European consumer education campaign on OBA MMA hosted, co-presented with Marketo – Maximizing Brand Trust and Reducing Corporate Liability: Protecting Customer Data Is Your Responsibility TRUSTe Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

Jun
18
2013

TRUSTe finds extensive number of Third Parties on Kids sites – What this means for COPPA Compliance

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Tony Berman
Sr. Product Manager | TRUSTe

As most website operators know, the updated COPPA Rule goes into effect July 1, 2013. Included in the update comes an obligation to clearly list all third party operators who collect personal information along with their name and contact information.

With this in mind, earlier this month I used TRUSTe’s Website Monitoring Service to find aggregate data for the top 25 Alexa ranked kids gaming websites. My findings indicate that these sites utilize a great number of third parties including service providers that may be collecting personal information such as persistent identifiers directly from children under the age of 13. These third parties may need to be listed in the gaming website’s privacy policy as collecting data directly from children in order to comply with the updated COPPA Rule. The FTC addresses this requirement in its updated COPPA FAQS in question C.5.

Summary of findings: On average there are over 47 third parties per website. Over 62% of third parties found are advertising related companies, while the next largest category of social/sharing tools is at just over 7%. 77% of third party cookies found are persistent.

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Jun
13
2013

Digital Leaders AdTruth, Pubmatic and TRUSTe Design Mobile and Desktop Privacy Technology Solution

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Today, AdTruth, Pubmatic and TRUSTe jointly announced the creation of a new privacy technology solution to provide consumer choice when using online interest-based advertising (OBA) dependent on technologies other than cookies – from desktop to mobile.

As more consumers use devices to access the web, and more consumers use free or discounted services funded by advertisers, there is a demand for a new solution to ensure reliable consumer choice when using device identification technologies.
This innovative technology adheres to and fits within the framework of the Digital Advertising Alliance’s guidelines, and will be unveiled at a Tech Talk’s panel at the Cannes Lions International Festival of Creativity on June 20th.

“We built this technology solution in accordance with the DAA’s framework,” said Bob Walczak, Vice President of mobile at PubMatic. Read the rest of this entry »

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Jun
13
2013

EDAA rolls out pan-European consumer education campaign on OBA

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The European Interactive Digital Advertising Alliance (EDAA) has launched the first phase of its pan-European consumer awareness campaign today in the UK – with the aim of providing information about Online Behavioural Advertising (OBA), or interest based advertising, to empower internet users across Europe.

This “Unzipped” campaign, funded and coordinated by EDAA with the support of IAB Europe and its local members, will help to raise consumer awareness of the OBA icon, as well as increasing consumer understanding and choice when it comes to OBA.

The campaign ads feature a zip that opens to reveal the blue, EDAA licensed, OBA icon. By clicking on the ads, consumers are taken to Youronlinechoices.eu where, in clear, user-friendly language, they can find out about their online ad choices, how online advertising is used to support the sites and services they use and how they can safeguard their privacy.

The TRUSTe UK 2012 Consumer Data Privacy Study showed that 79% of UK consumers were aware of Online Behavioural Advertising (OBA) and 53% did not like it. One in three users had felt uncomfortable about targeted advertising. Read the rest of this entry »

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Jun
12
2013

MMA hosted, co-presented with Marketo – Maximizing Brand Trust and Reducing Corporate Liability: Protecting Customer Data Is Your Responsibility

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Danielle Jennings
Product Marketing Manager | TRUSTe
@DanielleKokusai

Protecting the privacy rights of users, and continuing to deliver transparency, is critical to any business. When privacy is breached, this not only affects business operations, but also your end-users and their trust in you. If customer data is leaked or exposed to unauthorized third parties across your digital properties, there may also be monetary risks in the form of lost revenue.  Recently, TRUSTe conducted research on consumer privacy across web and mobile channels as well as its relation to business impact in the TRUSTe 2013 U.S. Consumer Privacy Confidence Index. It highlights the disconnect that can exist between consumer concerns and business practices. More details on the research findings and trends in online privacy are available in the detailed report.

Brand identity and brand reputation, can be adversely impacted by unauthorized third parties on branded domains making it difficult to establish and retain consumer relationships. This can be circumvented when consumers see the TRUSTe logo because they are then assured that their consumer data is safe. Marketo mentioned, once the seal is awarded after certification with TRUSTe, the seal can be dragged and dropped into your landing page or email to say,

“…once you provide us with your data, you can trust that we’re not going to do anything with it that you wouldn’t want us to do with it.” Read the rest of this entry »

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Jun
06
2013

TRUSTe Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

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TRUSTe is pleased to have made the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for the third year. The honor roll distinguishes companies that have demonstrated exceptional data protection, privacy and security in an effort to better protect their customers and brand.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report.

The composite analysis included over a dozen attributes that focus:

  1. Site & server security
  2. Domain, brand, email and consumer protection
  3. Privacy policy and practices

In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.  Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance.  “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.” Read the rest of this entry »

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Jun
03
2013

TRUSTe Events Heat Up for the Summer

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———June 4-7

The beginning of June has quite a few things lined up for TRUSTe. First off, our team will be flying to Chicago this week for the Internet Retailer Conference and Exhibit (IRCE 2013). Where our CEO, Chris Babel, will be speaking about “Creating Consumer Trust by Beefing Up Security and Privacy” and discuss latest findings from the TRUSTe 2013 Consumer Research Index on June 6th. We will also be exhibiting at booth #446.

Follow the conversation #IRCE2013.

 

———June 5

TRUSTe is proud to serve as the platinum sponsor of the First Annual Digital Advertising Alliance (DAA) Summit, which will be held on Wednesday, June 5, in Washington, D.C.  FTC Commissioner Maureen K. Ohlhausen will deliver the keynote presentation at this premier advertising industry event built around the Self-Regulatory Principles for Online Behavioral Advertising (OBA) program among other DAA initiatives. Industry leaders will come together to discuss updates on the DAA Self-Regulatory Program adoption, its impact on advertising, the state of mobile in the DAA program and key challenges for cross-industry self-regulation. Read the rest of this entry »

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Jun
03
2013

TRUSTe to Discuss New COPPA Regulations Effective July 1st

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Join Joanne Furtsch, Director, Product Policy at TRUSTe, on a  Knowledge Group/The Knowledge Congress Live Webcast entitled “Understanding FTC Rules on Children Online Privacy Protection Act”.  The regulatory discussion will focus on recent amendments to the Children’s Online Privacy Protection Act (COPPA) issued by the FTC in December 2012.

Before the new rule takes effect on July 1 of this year, it is imperative that businesses understand the impact on websites and online services operators.  A key change in the rule is that businesses need to obtain verifiable parental consent before gathering data and information from children under 13.  The webcast will discuss how to successfully prepare and make necessary adjustments before the deadline.

 

Event Details

 “Understanding FTC Rules on Children Online Privacy Protection Act Live Webcast”

June 11, 2013 @ 12:00PM to 2:00 PM (ET)
The Knowledge Group/The Knowledge Congress Live Webcast Series

Speakers include:

TRUSTe
Joanne Furtsch
Director, Product Policy
speaker bio »» Read the rest of this entry »

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May
28
2013

Not Subject to OBA Principles? – Think Again!

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Tony Berman
Senior Product Manager | TRUSTe

        

Last week we were approached by a globally recognized brand to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the opportunity to help jump in and advise on a corrective course of action, including immediate next steps.

We all know the CBBB, in its role as a consumer advocate, helps consumers resolve service disputes with companies that they have purchased products from, but did you know that the CBBB also administers the Online Interest-Based Advertising (OBA) Accountability Program, under the policy guidance of the Advertising Self-Regulatory Council?  The Accountability Program is the independent enforcement agent of the Digital Advertising Alliance (DAA).

The mission of the Accountability Program is to build consumer trust in Online Behavioral Advertising (OBA) by ensuring that companies engaged in OBA comply with the OBA Principles. Read the rest of this entry »

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