Overview

TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 'Powering Trust' Roadshow.

This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to run their online businesses.

The event will focus on sharing technology solutions, research, and best practices for managing data privacy across web, mobile, and ads channels on a global basis.

The event will feature a combination of presentations, panel discussions, and product demos to address topics like ad viewability, bot detection, tag management, cookie compliance, advertising opt-out, tracker management, device recognition technology and much more.

Presenters will encompass TRUSTe, leading privacy-tech solution providers, brand / publisher executives, and key industry and policy leaders.

Who should attend? Marketing and Privacy Executives at Brands, Publishers, and Agencies

How much does it cost? The event is free to qualified attendees*

Where do I sign up? Select a city from the box on the right to request your invitation

Can I sponsor the roadshow? Yes, for more information, please email mtimothy@truste.com

Reserve your seat today:

*Due to limited seating, qualified attendees - Marketing and Privacy Executives from Brands, Publishers, and Agencies - will be given priority registration.

 

Agenda

12:00pm - Registration, Light Lunch & Networking


1:00pm - Welcome Remarks

Speaker: Chris Babel, CEO, TRUSTe


1:10pm - Consumer Privacy Research
Key insights from research conducted by Harris Interactive on behalf of TRUSTe regarding consumer privacy - What Consumers Think About Privacy; How Consumers Manage Privacy; The Business Implications; Businesses Privacy Management Recommendations

Speaker: Dave Deasy, VP of Marketing, TRUSTe


1:30pm - First Keynote Presentation - Optimizing Ad-Tech Investments To Drive Your Business While Building Trust and Protecting Your Brand
Key insights and trends from a variety of recent Forrester reports analyzing marketing and advertising trends for brands and publishers along with recommendations and best practices for building trust and protecting your brand.

Speaker: Anthony Mullen, Senior Analyst, Forrester Research


2:20pm - Cross Device Advertising, Tracking, and Privacy Management
As consumers increasingly integrate mobile, tablet, and desktop devices into their lives, businesses need innovative solutions to enable cross-device tracking and advertising - while ensuring they can address data privacy challenges.

Moderator: Paran Johar, CEO & Founder, Mobile Media Summit and Mobile Media Upfront
Speakers: Kate Burns, VP EMEA, Drawbridge
Gareth Holmes, Commercial Director, EMEA, Pubmatic
Paul Oronoz, UK Country Manager, Specific Media
Erich Wassermann, Co-Founder, GM EMEA & APAC, MediaMath


Break


3:10pm - Brand Protection - Monitoring Your Ads, Apps, and Websites
As businesses evolve to provide more personalized experiences and increase their ROI, they are relying on third party vendors for everything from selling / placing ads to marketing their apps. There is often a lack of visibility into vendor behavior - increasing brand risk and reducing bottom line. Having clear insight into vendor behavior and the ability to manage vendors across all ads, apps, and websites is a critical business need that businesses need to plan for.

Moderator: Nick Creed, Digital Director, The Drum
Speakers: Jeff Greenfield, Co-Founder, COO, C3 Metrics
Anthony Mullen, Senior Analyst, Forrester
James Sandoval, SVP and Managing Director EMEA, BrightTag


3:50pm - Second Keynote Presentation

Speakers: Nick Stringer, Chair of the EDAA and Director of Regulatory Affairs at IAB UK


4:20pm - Maximising Mobile ROI
While mobile phones now outnumber people on the planet, mobile advertising still lags desktop on a relative share basis. New capabilities such as Mobile RTB are quickly changing the landscape and when implemented in conjunction with powerful privacy management tools can lead to increased ROI while protecting your brand.

Moderator: Rich Qiu, VP of Business Developoment, TRUSTe
Speakers: James Collier, Managing Director of EMEA, AdTruth
Jay Fowder, Director of Product, AdFonic
Victor Milligan, CMO, Nexage
Alex Kozloff, Head of Mobile, IAB UK


5:00pm - Reception & Networking

 

Speakers

Alex Kozloff
Head of Mobile
IAB UK

Alex is currently Head of Mobile at the IAB, the trade body that represents digital advertising in the UK. Her role is to ‘Make Mobile Mandatory' for marketers in the UK, particularly through driving research essential to educate and inform the market.

Named as one of Media Week's 30 under 30 in 2011, and the Drum's 30 women in digital under 30 in 2012, her areas of expertise include advertising and mobile media, m-commerce, and consumer trends in mobile. Prior to the IAB, she managed media research at France Telecom owned Orange and Unanimis. Earlier in her career, Alex cut her media teeth at the IPG media agency, Initiative.


Anthony Mullen
Senior Analyst
Forrester Research

Anthony advises Fortune 500 marketing leaders on emerging technology and innovation strategies. His research covers consumer and enterprise technology, context and ambient marketing, mobility, personal identity, collaborative smart ecosystems, and digital audio and music.

He consults with clients daily on how to improvise within adjacent and new markets in response to digital disruption. Read More


Erich Wasserman
Co-Founder, GM EMEA & APAC
MediaMath

Erich, a joint UK and US citizen, co-founded MediaMath in 2007 and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market.

In January 2011, Erich launched the company's EMEA operations with an initial office in London, and within a year established direct presences in six European markets.

Prior to co-founding MediaMath, Erich was the executive director of media solutions at [x+1], part of the founding team that launched the fastest-growing business unit within the firm. Erich's early career included the position of executive director for a civil rights organization in the US, before co-founding an organization devoted to the treatment and cure of blinding eye diseases.

Erich earned a bachelor's degree with concentrations in political philosophy and classical piano from the University of Virginia.


Gareth Holmes
Commercial Director, EMEA
Pubmatic

Gareth joined PubMatic as UK Publisher Director in September 2011 and after successfully growing the business he is now responsible for growing the EMEA market by helping premium publishers significantly increase their advertising revenue by using PubMatic's real-time bidding, audience targeting and creative control product suite.

With more than 15 years of experience in online media in the UK, Middle East, New Zealand and Australia, Gareth brings an extensive knowledge of media buying & selling, solution selling, media packaging and online advertising.

Previously, Gareth held the positions of Network Manager at Blue Lithium, subsequently Yahoo post acquisition, before moving onto The MIG, where he worked as the Media Director for the WPP owned company.


James Collier
Managing Director
EMEA, AdTruth

James Collier began his career at startups in mobile and business intelligence, before working for household names such as News Corp, where he worked across various properties including News UK (formerly News International), IGN Entertainment and Fox Interactive Media.

Prior to AdTruth James was European Business Development Director at YuMe, a digital video advertising solution provider where, alongside his previous roles at Badoo and Google, he honed his expertise as a digital specialist.


James Sandoval
SVP and Managing Director
EMEA, BrightTag

James is a data & technology-centric digital marketing professional with 14+ years of US & UK marketing services, business building & leadership experience. Following a 10-year/10,000+ hour digital media agency career (aQuantive’s Avenue A and Avenue A|Razorfish, in Seattle and London, followed by Carat Interactive, Diffiniti, Isobar & Neo@Ogilvy in London), James went entrepreneurial between June 2008 and September 2012 and created two of his own ventures Invizua and Pikslme.

In September 2012 James narrowed his focus and to apply his skills to help build a company with the potential to bring transformational change to the digital media and marketing industries. That company is Chicago-based BrightTag.


Jay Fowdar
Director of Product
AdFonic

Jay's responsibilities include developing and executing on the global Adfonic product roadmap. This is always with a view to delivering new advertising products and features to maintain Adfonic's best-in-class mobile buying platform, and being smarter through innovation.

Jay's previous roles have covered digital display advertising and ad networks, with senior global roles at AOL/Advertising.com and Hibu (formerly Yell Group). Jay holds a degree in Mathematics and Computer Science as well as a PhD in Artificial Intelligence.


Jeff Greenfield
COO & Co-Founder
C3 Metrics

Greenfield's history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more.

Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He's been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor's Business Daily. Read More


Kate Burns
VP EMEA
Drawbridge

Kate Burns is the VP EMEA for Drawbridge with more than 16 years of sales, business development, and digital expansion experience on an international level for major technology brands including Google and AOL. During her time at AOL, Burns led her team through an incredible business turnaround returning the business to profitability and efficiency and was responsible for all business, operations, and strategy in Europe.

In 2001, she made history as Google's first international hire, and served as Google's Sales Director for the UK, Ireland, Belgium, the Netherlands and Luxembourg.

Named one of the "Most 50 Influential Britons in Technology" by Telegraph News in 2009, and recognized inRed Online's Hot Women of 2011 for her astronomical successes in business, she has also held key sales positions at Altavista, Doubleclick, Ziff Davis, and News International, as well as creating her own entrepreneurial venture, KT3 a commercial development firm helping technology businesses expand into Europe.


Nick Creed
Digital Director
Carnyx Group "The Drum"

With 25 years of magazine and online publishing Nick was co-founder of Carnyx Group, publisher of The Drum and has been involved in development of all aspects of editorial, sales, print production and distribution and design. By the mid-1990s Nick was experimenting with online with the launch of the Carnyx Group's first websites and launched www.thedrum.co.uk in 1997.

By the early 2000s he was involved in the acquisition and development of publications and websites including Adline, The Firm, Unlimited and Prospect and the expansion of the company's events. During this time he was also heading up the contract publishing side of the business. Since 2004 Nick has been overseeing digital development across the group's websites.


Nick Stringer
Director of Regulatory Affairs
IAB UK

Nick joined IAB UK - the industry body for digital advertising - as its first head of regulatory affairs in April 2008. He leads the sector, both in the UK and at EU level, in working for the optimal policy environment for digital advertising, in particular on privacy issues, and helping to boost the understanding of advertising and its benefits within regulatory and political circles.

Nick's work at the IAB UK also covers minimizing the risk of advertising misplacement and injecting greater transparency into the trading of ads. Read More


Paran Johar
CEO and Founder
Mobile Media Summit and Mobile Media Upfront

Paran Johar is the CEO and Founder of the Mobile Media Summit and Mobile Media Upfront, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company.

As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

Before joining Jumptap, Mr. Johar was MRM's EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing. Read More


Paul Oronoz
Country Manager UK
Specific Media

Paul Oronoz has been Specific Media's UK Country Manager since June 2012. In his role, Paul oversees Specific Media's position as a leading digital media company in the UK, as well as spearheading the ever-expanding digital offerings necessary to meet the demands of the cross-device digital landscape - including technologies such as Householding™, Specific Video™ and TV Audience Segments.

Before assuming his current title, Paul was Vice President of Sales, responsible for overseeing sales and operations initiatives throughout the Western United States, with a focus on driving corporate strategies and tactics for the company's network. Read More


Victor Milligan
CMO
Nexage

Victor Milligan is the CMO of Nexage where he leads all marketing and analytic functions. Prior to Nexage, Victor was the CMO and Chief Strategy Officer (CSO) of Lavastorm Analytics, where he successfully repositioned Lavastorm into the operational intelligence space and put them on a growth trajectory in the vibrant analytic market.

Before joining Lavastorm, Victor was a Senior Managing Partner at Gartner, leading their global industries team, and cut his cloth at BoozAllen where he consulted to telecom and mobile companies in the US and across the globe.

 

Register



Industry Luminaries From:
  • Ad Age
  • AdTruth
  • BrightTag
  • C3 Metrics
  • DAA
  • Drawbridge
  • eBay
  • ESPN
  • Forrester Research
  • IAB
  • MediaMath
  • Mobile Media Summit
  • Nexage
  • PubMatic
  • Quantcast
  • RiskIQ
  • Stub Hub
  • The Weather Channel
  • TRUSTe
  • ValueClick
  • And many more!


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